Franklin, Idaho

Hey there, friend!
Come on in — we've got everything you need for the trail.

From campfire essentials to hunting season gear, HWY 91 Outdoor Market is your go-to stop on South State Street. Friendly faces, fair prices, and a stock that actually knows the backcountry.

Browse Our Gear Give Us a Ring

Locally Owned Friendly Service Right in Downtown Franklin

What We Carry

Gear That Gets You Out There

Whether you're packing a backpack for a weekend trip or prepping for opening day, we've got the good stuff — no markup nonsense, just quality gear at honest prices.

Popular

Camping

Camping Essentials

Tents, sleeping bags, lanterns, camp stoves, and everything to make the night comfortable under the stars.

Seasonal

Hunting

Hunting Supplies

Camouflage, calls, scopes, ammunition, and field gear — everything seasoned hunters and newcomers rely on.

Fishing

Fishing Tackle

Rods, reels, lures, lines, and bait for the rivers and lakes around Franklin. Bite-sized advice included free.

Apparel

Outdoor Clothing

Boots that last, layers that breathe, and jackets built for Idaho weather — from morning dew to evening chill.

Provisions

Trail Provisions

Coffee, jerky, trail mix, cold drinks, and camp breakfast staples — fuel for the road ahead.

New Arrivals

Hardware

Tools & Hardware

Knives, ropes, tarps, camp locks, and the odd piece of hardware you didn't know you needed until now.

HWY 91 Outdoor Market storefront in Franklin, Idaho

Your Neighbors

We live here too.

Our Story

A Market Built for
People Who Love the Outdoors

HWY 91 Outdoor Market started with a simple idea: Franklin deserves a shop where you can walk in without feeling like you need to be an expert to ask a question. Whether you're a weekend warrior or a lifelong outdoorsperson, we want you to feel at home here.

We stock the gear we actually use — because if it wouldn't make it onto a trail or a dock, it won't make it onto our shelves. That's the promise we make to ourselves, and to you.

Trusted Gear

Only products we'd use ourselves.

Real People

Friendly faces, no pushy sales.

Fair Prices

Honest pricing, every day.

Local Roots

Proudly serving Franklin & beyond.

Kind Words

What Our Customers Say

"We stopped in before a weekend camping trip and walked out with everything we needed — and some stuff we didn't know we were missing. The team here genuinely knows their gear."

Megan R.

Franklin, ID

"Best hunting supply shop in the area, hands down. They had what I needed in stock when every other place was sold out. Plus they let me bounce ideas off them like I'm one of the crew."

Tyler J.

Rexburg, ID

"Took my kids fishing for the first time and they set us up with everything — rods, bait, the works. Made the whole experience stress-free. We'll be back for sure."

Sarah L.

Franklin, ID

Find Us

Come Say Hello

We're right on South State Street in the heart of Franklin. Park free, walk in, and we'll take care of the rest.

Our Address

85 S State St
Franklin, ID 83237-4800

Give Us a Call

Questions? We're happy to help.

(208) 999-5885

Store Hours

Monday – Friday 8:00 AM – 7:00 PM

Saturday 8:00 AM – 7:00 PM

Sunday Closed

Get in Touch

We'd Love to Hear from You

Got a question about our gear, need a recommendation, or just want to say hi? Drop us a line and we'll get back to you soon.

Hey there, friend! Come on in — we've got everything you need for the trail.